Whitespoon Sugar has recognised the outstanding contribution of its wholesalers and resellers during the 2026 Whitespoon Sweet Loyalty Rewards Club Awards, celebrating the partners who play a vital role in delivering the company’s products to households across Zambia.

The awards ceremony served as a platform to appreciate the dedication, consistency and commitment of distributors whose efforts continue to strengthen Whitespoon Sugar’s nationwide distribution network while ensuring consumers have access to the brand’s products.

Speaking during the event, company representatives expressed gratitude to the wholesalers and resellers for their continued partnership, noting that their hard work supports local communities, creates business opportunities and contributes to the growth of Zambia’s retail sector.

The company also honoured its top-performing regional distributors, with PAZA Trading Co. emerging as the Southern Region First Prize winner, while Atheneon Engineering Ltd claimed the Northern Region First Prize.

Several businesses were also recognised as provincial winners for their exceptional performance and commitment throughout the year. The award recipients included My Choice Enterprise, Sumaria Group Ltd, Kavulamungu Bargain Centre, Palsana Investment Limited, Umeeco Investment Limited, BTC Enterprises, Baza Udye Wholesaler Kasama, Barakati Distributors, BM and Sons Trading, and Mandcha Enterprise & Wholesale.

Whitespoon Sugar said the annual awards reflect the company’s commitment to building strong relationships with its distribution partners and rewarding excellence across its sales network.

The company thanked all participating wholesalers and resellers for their continued support, describing them as an important part of its mission to bring quality sugar products to families across Zambia while contributing to economic growth through local enterprise.